The past few weeks have been especially busy at the office. It’s times like these where slowing down to take a break is more than just fun, it’s necessary. Last week, the VisionPoint team packed up a little early on Friday afternoon to head over to the local bowling alley and lace up our bowling shoes.Read More
From The Blog
If your institution is one of the many higher education institutions looking to increase enrollment, lead generation may be your most effective tool. However, lead generation campaigns are often where higher education institutions miss the mark. With a little bit of planning and strategic thought, conducting a successful DIY lead generation campaign is well within your reach.Read More
In thinking about a new content marketing approach, higher education institutions can learn a lot from other effective content platforms - and Buzzfeed is at the top of this list. Whether you love or hate this approach, Buzzfeed’s success is undeniable. Every month, the site receives more than 200 million unique views, and Buzzfeed’s videos are viewed more than a billion times each month. Also, Buzzfeed’s readership is dominated by millennials (50% of readers are ages 18-34) - the same people most higher education institutions are hoping to reach. Buzzfeed has mastered the art of creating content that audiences actually want to read.
So, in true Buzzfeed fashion, here’s a list of the top 5 things higher education marketers can learn from Buzzfeed.Read More