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14 (and a half) SEO Copywriting Tips to Own Local Search

By JP Sherman | Jun 04

One of the things I like about VisionPoint Marketing is our complete and total commitment to the community. Our clients range from pillars of the North Carolina business and education communities to small to medium sized businesses with savvy owners who want to work with us to design amazing websites, create memorable brands and create successful online marketing, paid search and SEO campaigns.

Being a local online marketing agency that focuses its business in the Triangle and greater North Carolina area, we have a lot of experience with local SEO and I’ve collected some great tips about writing creative content with a local flavor.

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Web Design, SEO, PPC & Marketing Strategy

VisionPoint Marketing is a process-driven company. Our iterative, phased methodology has been developed and refined over the past 15 years and is part of the reason why we've been able to generate so much success for our clients while consistently meeting timelines and staying within budget.

We strongly believe in smart, informed design and marketing that, when executed, produce positive, measurable results. More specifically, our methodology revolves around a three-phased approach that allows for the flexibility to assess the project's progress at multiple, pre-defined points over the lifespan of the project.

Although these are individual phases, they are in no way separate. Each phase informs the next, allowing for a fluid process that revolves around a core strategy.

Optimizing an Education Website in the Highly Competitve Arena of Distance Learning

Client University of North Carolina at Greensboro

The University of North Carolina at Greensboro (UNC-G), founded over a century ago, is one of 16 public institutions in the University of North Carolina system.

UNC-G’s roots are firmly planted in traditional education, yet it recognized early on that distance education was taking hold and becoming an increasingly popular alternative.

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