Last week, the VisionPoint team took a field trip to the Jame B. Hunt Jr. Library at North Carolina State University, to be exact. When the team first heard that this month’s outing was a trip to the library, the consensus was that we were really forcing the fun. But the Hunt Library is more than your average library. The Hunt Library is one of the most technologically immersive learning spaces in the world.Read More
From The Blog
We love the fall season for many reasons. A few of these include the leaves changing colors, pumpkin flavored everything, wearing flannel at the office and fantasy football. This time of year also kicks off the last (but certainly not least) of our higher ed conferences for the year. In October, we’ll be attending and speaking at HighEdWeb in Milwaukee and NCMPR D1 in Hershey, PA.Read More
Last week, one of our community college clients launched their new website. Carroll Community College. It’s a huge accomplishment for the college and represents a tremendous amount of work by their internal team. Seeing this all come together caused me to think back on all the great work we’ve done with community colleges over the years.Read More
Acronyms abound in the marketing industry. From strategy and planning to management and measurement, it seems that everything is abbreviated. Combine that with a specialization in higher education (another acronym-heavy industry) and it’s enough to make your head spin.
For the seasoned professional, acronyms serve the purpose of making conversations shorter and note-taking much faster. However, anyone who is new to the industry must quickly overcome the challenge of learning to speak a whole new language. The following example tells the story of a basic marketing project. See if you can follow along.Read More