VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

Our Results

From The Blog

07.31.2015

#ForcedFunFriday : Bowling

#ForcedFunFriday : Bowling

The past few weeks have been especially busy at the office. It’s times like these where slowing down to take a break is more than just fun, it’s necessary. Last week, the VisionPoint team packed up a little early on Friday afternoon to head over to the local bowling alley and lace up our bowling shoes.

Read More

07.29.2015

Lead Generation Starter Kit

Lead Generation Starter Kit

If your institution is one of the many higher education institutions looking to increase enrollment, lead generation may be your most effective tool. However, lead generation campaigns are often where higher education institutions miss the mark. With a little bit of planning and strategic thought, conducting a successful DIY lead generation campaign is well within your reach.

Read More

07.22.2015

Top 5 Things Higher Education Marketers Can Learn from Buzzfeed

Top 5 Things Higher Education Marketers Can Learn from Buzzfeed

In thinking about a new content marketing approach, higher education institutions can learn a lot from other effective content platforms - and Buzzfeed is at the top of this list. Whether you love or hate this approach, Buzzfeed’s success is undeniable. Every month, the site receives more than 200 million unique views, and Buzzfeed’s videos are viewed more than a billion times each month. Also, Buzzfeed’s readership is dominated by millennials (50% of readers are ages 18-34) - the same people most higher education institutions are hoping to reach. Buzzfeed has mastered the art of creating content that audiences actually want to read.

So, in true Buzzfeed fashion, here’s a list of the top 5 things higher education marketers can learn from Buzzfeed.

Read More

07.20.2015

What To Do at #eduweb15

What To Do at #eduweb15

It’s conference time again. We had a nice break for a few months, but we’re excited to get back on the road! (Technically, we’ll be flying this time around.) On July 27th, our team will be setting up in Chicago for the 2015 eduWeb Digital Summit.

Read More