VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

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From The Blog

12.17.2014

A VisionPoint Holiday Treat

A VisionPoint Holiday Treat

Secret Santa exchanges, homemade baked goods and photo holiday cards are all great ways to celebrate this season of giving. These are all things that you’ll find at the VisionPoint office during the month of December. However, this year’s festivities came with an unexpected gift from two thoughtful and creative VisionPointers.

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12.16.2014

Landing Page Best Practices

Landing Page Best Practices

If you’ve read our blog in the past, you’ll know that we love to talk strategy and best practices. When creating a successful landing page, it's essential to consider both. Read on to find out how to start with strategy and use best practices to get the most bang for you buck on every landing page.

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12.11.2014

How to Conduct User Testing: A DIY Toolkit for Higher Ed Marketers

How to Conduct User Testing: A DIY Toolkit for Higher Ed Marketers

Call us old-fashioned, but even in a day when real-time, click-by-click user data flows like honey, the best way to evaluate your website’s performance is still to ask your users. User testing – sitting down with real users and watching how they navigate your site – can challenge your site’s functionality and, just as important, test your assumptions about what users really want and need. Best of all, you don’t need vast budgets, huge teams or a Ph.D. in usability to do it.

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12.08.2014

Unpeeling the UNC Charlotte Scroll Effect

Unpeeling the UNC Charlotte Scroll Effect

I have to admit, at first I did not understand the parallax scroll web design craze.  I was vocal in my distaste for what I thought was poor usability and unneeded gimmicks.  Now I look back and see I was just stuck in the past and having a "get off my lawn" moment.  When done correctly, scroll effects can add an extra wow factor to the story you are trying to tell.

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