VisionPoint Marketing is an online marketing agency with a consultative approach and a commitment to process that believes in strong company values and a focus in Higher Ed.

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From The Blog

09.25.2014

Shopping for a CMS? Invest in a Content Strategy First

Time and again, we have watched institutions make significant (and often costly) investments of time and resources into developing and embracing a new CMS, only to end up stuck in the same content challenges that led them to change CMSes in the first place. That’s because your CMS, like any technology, is a tool—nothing more, nothing less. It needs a master craftsman to wield it. No technology solution, no matter how intricate or easy to use, will automatically empower your content creators with the knowledge of what content to create, who’s responsible for creating it, and how to manage it over time. Your CMS is only as good as your content strategy.

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09.23.2014

Selling Upward: How to Convince Your Boss to Invest in a Website Redesign

You know your website’s sob story by heart: usability issues, technology gaffs, design flaws and content foibles. What’s more, you know what it would take to rewrite that story to have a happy ending. There’s only one catch: the decision to redesign your website isn’t yours to make. So how do you convince your boss to do what you know needs to be done?

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09.19.2014

Challenge Accepted! VisionPoint takes on the ALS Ice Bucket Challenge

Challenge Accepted! VisionPoint takes on the ALS Ice Bucket Challenge

Of all the challenges VisionPoint Marketing encountered and overcame last week, the coldest came from our friends at Gardner-Webb University, who called us out for the ALS Ice Bucket Challenge. We tip our hats to Noel Manning and the Communications and Marketing team for this creative and thoroughly entertaining video.

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