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Perspective on 2009

By Diane Kuehn | Jan 20

The challenges we experienced here were primarily driven by the recession and although we had officially been in the recession long before 2009 began, VisionPoint Marketing didn't feel the pinch until January. With state budget freezes across the country, many of our higher education clients were in limbo through the spring months. And as we all know, every sector of our economy was adversely affected in one way or another which led to cut backs and spending freezes across all the industries that our clients work in.

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Web Design, SEO, PPC & Marketing Strategy

VisionPoint Marketing is a process-driven company. Our iterative, phased methodology has been developed and refined over the past 15 years and is part of the reason why we've been able to generate so much success for our clients while consistently meeting timelines and staying within budget.

We strongly believe in smart, informed design and marketing that, when executed, produce positive, measurable results. More specifically, our methodology revolves around a three-phased approach that allows for the flexibility to assess the project's progress at multiple, pre-defined points over the lifespan of the project.

Although these are individual phases, they are in no way separate. Each phase informs the next, allowing for a fluid process that revolves around a core strategy.

Optimizing an Education Website in the Highly Competitve Arena of Distance Learning

Client University of North Carolina at Greensboro

The University of North Carolina at Greensboro (UNC-G), founded over a century ago, is one of 16 public institutions in the University of North Carolina system.

UNC-G’s roots are firmly planted in traditional education, yet it recognized early on that distance education was taking hold and becoming an increasingly popular alternative.

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