Higher Ed Focus
Like most disciplines, marketing is both an art and a science. For every conversation regarding increasing enrollment, developing support, engaging alumni, elevating the brand, and raising the quality of the admitted student; we see boundless opportunities to build marketing systems with both traditional and online tactics. One of the most fun parts of our job is to construct integrated plans for one purpose - To create results beyond your expectations.
And that is exactly where we start the conversation with you...on your goals. Once we understand your goals, we spend time on campus getting to know the unique attributes of your school or department. Based on our research, your budget parameters, your goals and our past experience; we collaborate with you to develop a marketing strategy and communication plan that likely involves many interdependent initiatives and tactics. Channels like print, radio and outdoor often act as a catalyst to paid search, SEO, and social media marketing. Applying the appropriate messaging to each medium will excite your prospective students, driving them to your website, hungry for information. And we'll make sure you're ready for that too.