Our Process

At VisionPoint Marketing, our approach is driven by a three-phased methodology that allows for the flexibility to assess progress at multiple, predefined points over the lifespan of the project. Even though these are distinct phases, they are in no way separate - each phase informs the next, which makes for a fluid process that revolves around a core strategy.

Our process doesn't end with the launch or release of your deliverable - it only enters the next phase, which involves ensuring that your message is being received loud and clear.

So what are these vital phases that comprise the VisionPoint methodology?

THINK

In this phase, we work with your stakeholders to gather information that will help define the specific goals that they would like to achieve for their organization. We take into account the strategic initiatives and expectations of your company, competitive research, industry-standard best practices, and trends in the targeted market - in other words, we think about the best route to take to help you achieve your goals.

CREATE

During the create phase, we explore possibilities in function, structure, look and feel, and content. We take the data from the think phase and incorporate it into our process to begin to actually create real world "stuff" - and we also test and refine throughout this phase.

MEASURE

Whereas most marketing firms are satisfied with ending the process when the deliverable is launched, we take it to another level with the measure phase. Our process doesn't end with the launch or release - it only enters the next phase, which involves ensuring that your message is being received loud and clear. Our team tests all output against the measurable success criteria that we jointly established at the beginning of the engagement - in the think phase. If the desired results are not being achieved, we tweak where possible, and then continue to monitor, measure and refine until your goals are met. Are you eager to learn more about how our methodology will be applied to your project? If so, contact us today. You can also read articles on topics that relate to our methodology in our blog.