We believe in using a multidisciplined team approach in which different people lend different skills to different projects. But we know that any structure is only as good as its foundation. At the center of our structure are the account managers who are dedicated to specific clients.

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SO the pressure has been on me to get writing in my blog. Some BRILLIANT ideas have popped into my head while driving home, while in the shower, just before falling asleep and at some other very inconvenient times that will remain private. But by the time I get into the office and begin the tempest that is my work day, these ideas have taken their place in the ether and are miles away from being typed into the digital realm.

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At VisionPoint Marketing, we like to reach out to higher education clients because we feel as though we share their appreciation and respect for one core principal in particular: research. Setting goals through the use of research not only is a sign of respect to your target audience, but like any university, it demonstrates an air of professionalism, organization and is the primary step in a successful marketing program.

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Often times an information session is a pivotal opportunity for a university to provide more information about a program and the details of the application process while creating an open forum for interested applicants to speak directly with faculty, current students and alum. Driving interested candidates to register for this type of information session can often be a struggle for universities, but marketing these information sessions online have proven to be quite successful.

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Social media can greatly enhance any company’s relationship with its customers, clients and general audience. However, there are several common mistakes that can keep a company’s social media efforts from being successful. Fortunately, most of the social media mistakes that companies make are easily avoidable. Here is a list of four ways to avoid the most common social media traps. If these slip ups can be avoided, companies have a real chance of surviving – and even flourishing – in today’s online media world.

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