Often times an information session is a pivotal opportunity for a university to provide more information about a program and the details of the application process while creating an open forum for interested applicants to speak directly with faculty, current students and alum. Driving interested candidates to register for this type of information session can often be a struggle for universities, but marketing these information sessions online have proven to be quite successful.

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Social media can greatly enhance any company’s relationship with its customers, clients and general audience. However, there are several common mistakes that can keep a company’s social media efforts from being successful. Fortunately, most of the social media mistakes that companies make are easily avoidable. Here is a list of four ways to avoid the most common social media traps. If these slip ups can be avoided, companies have a real chance of surviving – and even flourishing – in today’s online media world.

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Shel Israel, online public relations guru and co-author of Naked Conversations, says that people listen better when you simply talk to them and listen back. This is the foundation for conversational marketing and the reason that many corporations are trying their hand at blogging.

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As the Internet and other new technology becomes more and more firmly entrenched in our culture we find ourselves in an increasingly new and exciting media environment. The backbone of our changing media world is, of course, what we call “Social Media.”

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There was once a time when you had to be an actor, singer or some other form of superstar to claim fame and notoriety, but with social media on the rise it seems people can now obtain public recognition for simply injecting themselves into the Internet. Websites such as YouTube, Facebook and MySpace have all had their share in helping launch regular people into the world of spotlight and public discussion.

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