Date
Jan 24
With their updated marketing strategy and collateral in hand, Duke’s Family Residency Program not only made a splash at the big national conferences, they’re also making lots of noise on the web.
Date
Apr 24
I’m often inspired by those who surround me. I try to make it a point to hire and socialize with individuals who know more than I do and who will constantly challenge me so that I continue to grow.
And I’m in the fortunate position to be able to choose most of my friends and coworkers but, as is the case with family, you don’t always get to choose your clients. At VisionPoint, however, we’ve been very fortunate to be in a position where the majority of our clients fall into the ‘thoughtful/challenging’ category as well.
Date
Apr 20
This morning a client asked us to make the logo bigger on their newly designed site. This is such a common request that I felt it deserved a little blog entry.
Date
Feb 26
Last week Google AdWords made improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that are displayed on Google search. AdWords also added a column that shows advertisers their minimum bid for all keywords and rates the quality as Great, OK, or Poor.
Date
Feb 09
We’ve found ourselves with a number of large branding projects over the past year, and I’ve found myself digging through my aging, yet more-relevant-than-ever library of design books.
As I look for inspiration and direction in the thought processes and works of masters like Armin Hofmann, Saul Bass, Ivan Chermayeff, Milton Glaser, Lou Dorfsman, Seymor Chwast, and so on, I notice that I keep coming back to the straight-forward, no bullsh*t, and remarkably elegant writing of Paul Rand.
