SEO Entries

Keyword Research. Search Marketing. SEO.

These buzz words seem to be all the rage in the marketing world lately. But what do they really mean? And why should you care? Good question.

As a quick overview, SEO stands for Search Engine Optimization. In short, that means making your website easy to find online (specifically for search engines like Google or Bing). When you search for “ice cream in Raleigh” - whatever shows up on top didn’t happen on accident. In fact, it was carefully calculated by several factors, particularly in relation to the words you typed into your search. These are considered keywords.

This is a blog about the future of marketing. It’s about a more accountable future for your marketing department that applies old fashion marketing sense with the distribution and reporting prowess of the Internet. Using the proven methods that have driven leads, sales and admissions for every type of organization for years, you too can apply the principles of inbound marketing to your overall marketing strategy.

You’ve heard it, read it, maybe blogged or tweeted it yourself, but the importance of the following statement cannot be understated: “Content is King.” Think about it: The Internet is simply a content distribution mechanism. Nothing more, nothing less. And the content you publish - whether that be text, imagery, videos, audio - defines you. It's the most powerful way to make an impression on your audience.

Website redesigns are costly on all fronts, so it’s important to make sure your best marketing tool doesn’t suffer the fate of your old website. A governance plan is the first step to ensuring the integrity of your investment over the long run. Discover VisionPoint Marketing’s thoughts on how to make the best governance plan for your institution.

Figuring out how to boost your institution’s online presence can be tricky. Check out some of VisionPoint Marketing’s tips on how to make search engines work for you.