Keyword Research. Search Marketing. SEO.
These buzz words seem to be all the rage in the marketing world lately. But what do they really mean? And why should you care? Good question.
As a quick overview, SEO stands for Search Engine Optimization. In short, that means making your website easy to find online (specifically for search engines like Google or Bing). When you search for “ice cream in Raleigh” - whatever shows up on top didn’t happen on accident. In fact, it was carefully calculated by several factors, particularly in relation to the words you typed into your search. These are considered keywords.