Strategy Entries

Virginia Tech’s website, while effective when introduced six years ago, wasn’t meeting the institution's needs anymore. Virginia Tech has an abundance of great stories to tell, and the site design allowed little flexibility when it came to telling them. The school needed a solution that helped give life to its stories – one that provided a sense of place and showed off all the wonderful things they do as an institution.

To solve this, VisionPoint Marketing collaborated with faculty, staff, alumni and students across the university's community to develop a usable and attractive design that enabled the university to share its exciting and robust narrative.

As I sat there and listened  I found that among the 30 or so attendees, there were a number of common themes that consistently popped up.

At VisionPoint Marketing, all of our processes are guided by a simple, but vital methodology. First think, then create, then measure. This post is about measurement. It’s one thing to create a beautiful higher education website, it's another to know how your investment in time and money is paying off.

Web analytics tools can help you gauge how well you are achieving your goals through your website. But how?

Keyword Research. Search Marketing. SEO.

These buzz words seem to be all the rage in the marketing world lately. But what do they really mean? And why should you care? Good question.

As a quick overview, SEO stands for Search Engine Optimization. In short, that means making your website easy to find online (specifically for search engines like Google or Bing). When you search for “ice cream in Raleigh” - whatever shows up on top didn’t happen on accident. In fact, it was carefully calculated by several factors, particularly in relation to the words you typed into your search. These are considered keywords.