How to Improve Your Quality Score in AdWords
Last week Google AdWords made improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that are displayed on Google search. AdWords also added a column that shows advertisers their minimum bid for all keywords and rates the quality as Great, OK, or Poor.
Too Much Data on Your Dashboard?
Dashboards are great because they give you the ability to get a quick overview of your marketing program’s performance. This week, Google added a new feature to their AdWords dashboard which allows you to focus on the most important performance metrics to your paid search campaign.
10 Reasons To Advertise With Google AdWords
If you are new to paid search marketing, Google AdWords is the best place to start. The interface is the easiest and most robust system I have used, and Google has over 60% share of the search market. Here are a few reasons to make your first paid search advertising experience a positive one.