#ForcedFunFriday : Wedding Shower

By Tara Hardy

#ForcedFunFriday : Wedding Shower

This summer, VisionPoint is celebrating some pretty huge milestones. Not only do we have a new baby on the way, but three of our team members are getting married. That means that almost a fifth of our company is tying the knot. Obviously, there’s no better way to celebrate these wonderful occasions than a good old fashioned wedding shower.

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The Music that Moves Us

By Tara Hardy

The Music that Moves Us

It’s not uncommon to take a stroll through the VisionPoint office and see team members with iPhone ear buds in or noise-cancelling headphones wrapped around their heads. Being the incurably nosey person that I am, I started to wonder what everyone was listening to and why.

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3 Steps to Better Campaign Tracking with Google Analytics

By Justin Herberger

3 Steps to Better Campaign Tracking with Google Analytics

Most marketers in higher education are doing something online. Many have even moved the majority of their efforts to digital channels, allowing them to harness the vastly superior targeting capabilities offered by digital marketing and advertising. In addition to greater control over who sees your ads, marketing with online channels also provides the opportunity to track and verify the value of your investment.

Herein lies the challenge:  How do you really understand the value brought by different marketing channels in your campaign or marketing plan?

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Slim Your Site and Trim Your Content

By Carissa Niederkorn

Slim Your Site and Trim Your Content

Envy. That might be the feeling you have towards your sister school who has recently boasted cutting their website down to a very manageable amount of pages. But how, you wonder? How did they go from binge adding pages to trimming and slimming?

The reality is, it isn’t easy. It takes a cultural change, lots of planning, support and time.

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Who’s On the Farm?

By Zachary Henderson

Who’s On the Farm?

A few weeks ago, in the midst of a discovery call, a prospective client asked a question that caught me completely off guard. “Who’s on the farm?” they asked.

“Who’s on the farm?” I repeated. Did they think I was a farmer? Not to fear, eventually I was able to discern the roots of the question.

Fancy titles and job descriptions aside, this client wanted to better understand who the people are that make up an ideal web marketing team. More specifically, they wanted to know who they’d need to hire in order to build this team in-house. In other words, if we had all the money in the world, and could afford to hire the farm, who would be on it?

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