“Picture this.” These two words should become your writing mantra. According to Reading in the Brain by Stanislas Dehaene, reading involves a rich back and forth between the language areas and visual areas of our brains. The full extent of that connectivity is not yet known, but it's easy to imagine that the more sensory (i.e. interesting) information we can include in our writing, the more fully we can engage our audience.
Website redesigns can range from a short refresh to a large multi-year project. No matter what your redesign includes, you’ll be setting a launch date and building a timeline. While some people can be flexible with the launch date to get stellar results, others simply don’t have the luxury of time or budget. Either way, we have spotted timeline landmines that frequently delay the launch of a shiny new website.
Two weeks ago, Diane, Tony and I enjoyed several days in the Pacific Northwest, a trip that began in Portland for NCMPR 2015 and ended with an unexpected but not unwelcome romp through Seattle, the humor of which deserves its own series of blog articles. By far the most exciting part of the trip, though, was giving VisionPoint’s first intensive workshop in website content strategy to a room full of content creators, marketing directors and website strategists from community colleges across the U.S.
In recent years, we’ve noticed a few distinct trends in the marketing challenges that higher ed institutions of all sizes and types are facing. We believe that one way to address these challenges and create a more cohesive and streamlined effort is an integrated approach to marketing.