Graphic Design Posts

A phased website is a great way to get what you need fast and then enhance your marketing or communication program over time. Using analytics and other measurement - you can adapt to the needs of your site's users as well as your shifting business needs. Personally, I am a student of Charles and Ray Eames- the design visionaries that helped shape the aesthetics of America during the middle of the 20th century.  Reading about their work and how their studio functioned- has inspired my own work and methods for tackling it.

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This morning a client asked us to make the logo bigger on their newly designed site. This is such a common request that I felt it deserved a little blog entry.

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We’ve found ourselves with a number of large branding projects over the past year, and I’ve found myself digging through my aging, yet more-relevant-than-ever library of design books.

As I look for inspiration and direction in the thought processes and works of masters like Armin Hofmann, Saul Bass, Ivan Chermayeff, Milton Glaser, Lou Dorfsman, Seymor Chwast, and so on, I notice that I keep coming back to the straight-forward, no bullsh*t, and remarkably elegant writing of Paul Rand.

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