Online Marketing Posts

Rivals – every higher education institution has them, and almost every student will dedicate their time, energy and gallons of face-paint defending their school against them.  On the surface, a rivalry simply is a competition toward the same goal. But in an ambitious industry, where the majority of colleges and universities out there are still trying to differentiate themselves from their competition, the rivalry is a fight for uniqueness.

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Posted By Diane Kuehn

ROI: Paid Search vs. Banner Ads?

Date
Apr 01

Often times an information session is a pivotal opportunity for a university to provide more information about a program and the details of the application process while creating an open forum for interested applicants to speak directly with faculty, current students and alum. Driving interested candidates to register for this type of information session can often be a struggle for universities, but marketing these information sessions online have proven to be quite successful.

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Date
Aug 11

Social media can greatly enhance any company’s relationship with its customers, clients and general audience. However, there are several common mistakes that can keep a company’s social media efforts from being successful. Fortunately, most of the social media mistakes that companies make are easily avoidable. Here is a list of four ways to avoid the most common social media traps. If these slip ups can be avoided, companies have a real chance of surviving – and even flourishing – in today’s online media world.

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Date
Jul 22

Shel Israel, online public relations guru and co-author of Naked Conversations, says that people listen better when you simply talk to them and listen back. This is the foundation for conversational marketing and the reason that many corporations are trying their hand at blogging.

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As the Internet and other new technology becomes more and more firmly entrenched in our culture we find ourselves in an increasingly new and exciting media environment. The backbone of our changing media world is, of course, what we call “Social Media.”

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