Online Marketing Posts

Online reputation management used to be critical to any business that advertised online and had a website. Yet, for better or worse, even though you may not have a website, even though you may get all your business leads from traditional sources, the web has changed the landscape of your business without the common courtesy of letting you know.

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From the user’s perspective, finding something from a search engine is easy. All the user really need to do is search for something and filter the results according to your needs. If you don’t find what you’re looking for, you go back to the search engine and refine your search with modifiers until you find exactly what you’re looking for.

For businesses that want to be found online, the over-arching goal should be to make the customer’s life a little bit easier. 

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Rivals – every higher education institution has them, and almost every student will dedicate their time, energy and gallons of face-paint defending their school against them.  On the surface, a rivalry simply is a competition toward the same goal. But in an ambitious industry, where the majority of colleges and universities out there are still trying to differentiate themselves from their competition, the rivalry is a fight for uniqueness.

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Often times an information session is a pivotal opportunity for a university to provide more information about a program and the details of the application process while creating an open forum for interested applicants to speak directly with faculty, current students and alum. Driving interested candidates to register for this type of information session can often be a struggle for universities, but marketing these information sessions online have proven to be quite successful.

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Social media can greatly enhance any company’s relationship with its customers, clients and general audience. However, there are several common mistakes that can keep a company’s social media efforts from being successful. Fortunately, most of the social media mistakes that companies make are easily avoidable. Here is a list of four ways to avoid the most common social media traps. If these slip ups can be avoided, companies have a real chance of surviving – and even flourishing – in today’s online media world.

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