Online Marketing Posts

Date
Jul 22

Shel Israel, online public relations guru and co-author of Naked Conversations, says that people listen better when you simply talk to them and listen back. This is the foundation for conversational marketing and the reason that many corporations are trying their hand at blogging.

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As the Internet and other new technology becomes more and more firmly entrenched in our culture we find ourselves in an increasingly new and exciting media environment. The backbone of our changing media world is, of course, what we call “Social Media.”

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Posted By Diane Kuehn

Fame is Only One Click Away

Date
Jul 01

There was once a time when you had to be an actor, singer or some other form of superstar to claim fame and notoriety, but with social media on the rise it seems people can now obtain public recognition for simply injecting themselves into the Internet. Websites such as YouTube, Facebook and MySpace have all had their share in helping launch regular people into the world of spotlight and public discussion.

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Date
Feb 26

Last week Google AdWords made improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that are displayed on Google search. AdWords also added a column that shows advertisers their minimum bid for all keywords and rates the quality as Great, OK, or Poor.

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Posted By Gary Kuehn

Too Much Data on Your Dashboard?

Date
Feb 02

Dashboards are great because they give you the ability to get a quick overview of your marketing program’s performance. This week, Google added a new feature to their AdWords dashboard which allows you to focus on the most important performance metrics to your paid search campaign.

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