Online Marketing Posts

Reading today's e-marketer article about the spread, usage and change in habits of media usage is interesting, but not surprising. In 2008, people spent an average of 14 hours per day consuming and interacting with various forms of media. In 2009, that number shrunk by 17% to consuming 12 hours per day.

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Pay Per Click marketing, also called PPC or CPC, is one of the best ways to deliver quick traffic and conversion results to your business. There's no question about that. However, one of the more overlooked aspect to paid search marketing is day-parting. Now, once you've got your keyword research done, you've set up your campaigns in contextual categories and you've created a bunch of ads to be displayed you're almost ready to go.

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It's long been suspected and anectodally confirmed that the speed of the site loading is a factor when Google determines the ranking of the site for keywords. Simply put, if your site is slow to load, it will have less of a chance to rank than a site that loads quickly. Just recently, Googleand Matt Cutts, the leader of Google's webspam team, have confirmed that the speed of the site loading is in fact, a factor in determining ranking.

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In the last post about ethical search engine reputation management, or SERM, the point was to make you aware that somewhere, people are talking about you. People are posting their opinions, both good and bad about your products, your services, your employees and your marketing. With a host of new social networking sites based around product, service and business discovery, Yelp being the relative new-comer and CitySearch.com being the more established network, people have been expressing their opinions for many years now.

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For techno-geeks like me, I took a short break out of my work day to watch the live-blog of Apple’s announcements for the iPhone’s new OS 4.0.  To translate, Apple is upgrading the technology and capabilities of the iPhone to support some new and interesting capabilities.

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