Strategy Posts

A phased website is a great way to get what you need fast and then enhance your marketing or communication program over time. Using analytics and other measurement - you can adapt to the needs of your site's users as well as your shifting business needs. Personally, I am a student of Charles and Ray Eames- the design visionaries that helped shape the aesthetics of America during the middle of the 20th century.  Reading about their work and how their studio functioned- has inspired my own work and methods for tackling it.

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SO the pressure has been on me to get writing in my blog. Some BRILLIANT ideas have popped into my head while driving home, while in the shower, just before falling asleep and at some other very inconvenient times that will remain private. But by the time I get into the office and begin the tempest that is my work day, these ideas have taken their place in the ether and are miles away from being typed into the digital realm.

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At VisionPoint Marketing, we like to reach out to higher education clients because we feel as though we share their appreciation and respect for one core principal in particular: research. Setting goals through the use of research not only is a sign of respect to your target audience, but like any university, it demonstrates an air of professionalism, organization and is the primary step in a successful marketing program.

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Social media can be intimidating for folks over their mid thirties, but that doesn’t mean they can’t leverage their business wisdom and skills on the web to build community around their knowledge and business. One of our customers is Bill Warner, a thoughtful business strategist that has worked with us for years.

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I want to thank Jack Barto and the great group of folks at the local Raleigh Score chapter. I had a great opportunity to present at one of their well organized SCORE events this past weekend. SCORE develops educational programs for people starting or currently running a small business. My hour presentation was an overview of online marketing tools, focused on some of the pitfalls to avoid as well as best practices.

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