Strategy Posts

Posted By David LeBouef

Kryptonite Blog Myth?

Date
Jun 20

Here is an interesting Interview with Donna Tocci, the Manager of Public Relations for Kryponite during the Bic lock picking incident. Dave Taylor doesn’t throw her any hard balls and they may have been aware that the info on their locks was online – but their response certainly was not strong enough – regardless of whether blogs broke the story.

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Posted By David Millsaps

Google Trends

Date
May 11

Google Trends is a new product from Google Labs that can be a very helpful tool for marketing departments and internet entrepreneurs alike. The tool allows you to enter any search term and it returns search statistics over time for that term. Much like technorati will return statistics for what individuals are blogging about, Google Trends allows you to harness the collective trends for Google’s millions of users.

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