Strategy Posts

Posted By David LeBouef

SCORE

Date
Sep 26

I want to thank Jack Barto and the great group of folks at the local Raleigh Score chapter. I had a great opportunity to present at one of their well organized SCORE events this past weekend. SCORE develops educational programs for people starting or currently running a small business. My hour presentation was an overview of online marketing tools, focused on some of the pitfalls to avoid as well as best practices.

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Date
Sep 10

They are out their talking. Talking about your company. Like it or not, the conversations they have are going to be online forever. This is why you have to actively participate in these conversations. In the age of Google and the page rank algorythym, if you aren’t participating in the conversation, your opinion will be ignored.

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Posted By Diane Kuehn

Never Eat Alone

Date
Aug 15

Recently, I’ve been thinking quite a bit about networking and relationships. Someone recommended the book “Never Eat Alone” by Keith Ferrazzi so I picked it up and began reading it a couple of weeks ago.

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Posted By David Millsaps

Audience and Attention

Date
Aug 14

YouTube, a subject of much conversation on the net these days, has huge potential with a vague business model. If net business is all about attention then YouTube is currently threatening everyone. While it is still burning through cash and hasn’t found the magic of profitability it has our eyes and ears and holds them longer than most sites out there.

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Posted By David Millsaps

Monetizing Blogging

Date
Jul 21

Making Money is a discussion lead by the infamous Doc Searls on the economics of blogging. The back and forth that is heard in this piece is very interesting. Dave Winer pipes in and a few other famous bloggers. I think the most relevant piece is focus. Monetizing a blog requires you to have a sharp focus on a specific topic. This encourages your audience to pay attention and your contextual ads to be more relevant.

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