Hooray! You've joined social media, you have a smart phone and your social media apps. You look at the numbers and see that 40 bajillion people are on Twitter and 100 gazillion are on Facebook. You order your web design firm or your fun-loving social media marketing manager to set up some profiles and start "getting in on the conversation". 

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Yesterday at Facebook’s f8 conference Mark Zuckerberg talked about the new direction that Facebook will be taking. The announcements revolve primarily around data portability and security.

First, let me give you a quick explanation of data portability. When you create a Facebook profile, you give your name, gender, email, phone number, location, interests and a host of other data points that fill out your demographic and psychographic profile. Secondly, as you participate in Facebook, someone may leave a link about the new Windows 7 phone that you may like, so you click the “like” button. That interaction is also saved as a part of your personal data.

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Reading today's e-marketer article about the spread, usage and change in habits of media usage is interesting, but not surprising. In 2008, people spent an average of 14 hours per day consuming and interacting with various forms of media. In 2009, that number shrunk by 17% to consuming 12 hours per day.

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Pay Per Click marketing, also called PPC or CPC, is one of the best ways to deliver quick traffic and conversion results to your business. There's no question about that. However, one of the more overlooked aspect to paid search marketing is day-parting. Now, once you've got your keyword research done, you've set up your campaigns in contextual categories and you've created a bunch of ads to be displayed you're almost ready to go.

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It's long been suspected and anectodally confirmed that the speed of the site loading is a factor when Google determines the ranking of the site for keywords. Simply put, if your site is slow to load, it will have less of a chance to rank than a site that loads quickly. Just recently, Googleand Matt Cutts, the leader of Google's webspam team, have confirmed that the speed of the site loading is in fact, a factor in determining ranking.

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