Date
Apr 16
Your target audience doesn’t care about you.
So how do you draw them in? How do you make a strong connection?
You create an emotional bond through a wonderful narrative.
Date
Apr 05
Video: Tony and Diane give their opinion on what you need to take into account before redesigning your institution's website.
Date
Mar 28
Thursday, March 22nd marked the introduction to the first ever statewide campaign against domestic violence. To raise awareness and gain support, the NC Council for Women (NC Dept of Administration agency) and its partners held a kickoff event in Charlotte, NC to promote the campaign that will begin in 2013. During this time startling statistics, personal stories and a panel of speakers drove home the importance of awareness in the campaign against domestic abuse.
Date
Mar 12
Your content is ultimately what drives traffic to your website. It’s why people visit your site in the first place. They want to know what’s going on at your institution, or have a particular question they want answered. Anybody can type up a quick blog post about what’s happening in your department or institution, but if you’re trying to differentiate yourself from competitors, the trick is to figure out how to make people care about what you’ve produced.
There are whole books that address this sort of thing, but here are just a few tips to consider when trying to spice up your content.
Date
Mar 05
Website redesigns are costly on all fronts, so it’s important to make sure your best marketing tool doesn’t suffer the fate of your old website. A governance plan is the first step to ensuring the integrity of your investment over the long run. Discover VisionPoint Marketing’s thoughts on how to make the best governance plan for your institution.
0