Date
Jan 25
If you are new to paid search marketing, Google AdWords is the best place to start. The interface is the easiest and most robust system I have used, and Google has over 60% share of the search market. Here are a few reasons to make your first paid search advertising experience a positive one.
1. Intuitive interface – Information is organized in a logical order.
2. Keywords are organized in Campaigns and Adgroups – This is great for advertisers that offer many different types of products.
3. Real time reporting – You know how many clicks, impressions, and dollars you spent in real time (about a 3 hour delay).
4. Ad Scheduling – You can specify what time of day your ad runs.
5. Daily budget – You can cap how much money you want to spend per day.
6. Ad Testing – This allows you to test different variations of your ad to see which ad performs the best, and returns the most sales.
7. Instant ad approval – Your ad is approved immediately, or you are told what changes need to be made.
8. Ability to pause ads with a few clicks.
9. Customized reporting – Add or remove information in certain types of reports.
10. Google has over 60% of the search market.
