How to Improve Your Quality Score in AdWords
Last week Google AdWords made improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that are displayed on Google search. AdWords also added a column that shows advertisers their minimum bid for all keywords and rates the quality as Great, OK, or Poor.
What does this mean to you? Google will be placing more weight on landing page quality, so if you don’t have a landing page that is specific to your ad, it’s time to create one. You will also want to spend some time creating and testing versions of your ad message that explain what you do, or offer, which will improve your click through rate. Use the same keywords and messages in your Google ad text, as you do on your landing page.
Remember, the better your quality score is, the lower you will pay per click, and the higher your ad will be positioned!