Posted By David Millsaps

Google Trends

Date
May 11

Google Trends is a new product from Google Labs that can be a very helpful tool for marketing departments and internet entrepreneurs alike. The tool allows you to enter any search term and it returns search statistics over time for that term. Much like technorati will return statistics for what individuals are blogging about, Google Trends allows you to harness the collective trends for Google’s millions of users.

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Posted By David Millsaps

Alan Cooper Knows Process

Date
May 04

What’s the biggest challenge for interactive coordination? In my world it’s the extensive planning needed to make accurate estimates and then the planning time needed to build a proper product. Great design takes careful consideration of micro and macro perspectives. So often a project goes the route of least resistance – the route that engineers see as easiest to execute, but not necessarily best for the client or their customers.

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Date
Apr 07

The NY Times (with a new design that our Senior Designer David Millsaps describes as very Web 2.0) has been running some interesting articles about user generated advertising and marketing – including the use of mash ups.

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