Brand & Identity Development
Being a brand that people recognize and respect takes a lot of thought before the execution stage. VisionPoint Marketing has extensive experience in the researching, defining and expressing brand identity for institutions of higher education as well as other types of organizations.
Determining what your brand promise really is starts with your people. VisionPoint conducts research to learn about your core competencies as well as your organization’s differentiators. We interview stakeholders, decision makers and employees. But it’s not just them. The communities around your organization that include your customers, clients, students, donors and others who know about you have great insight and perspectives of what your brand means to them.
With that picture in mind, VisionPoint builds the tangible elements that express your brand promise. We craft positioning statements, taglines, brand attributes, logo designs, print collateral, signage, environmental graphics and websites all inspired by our findings.
Let VisionPoint help you create branding that personifies your organization and galvanizes your base.
Years after it was first engraved into the ethos of the marketing world by Microsoft Chairman Bill Gates, the adage “content is king” has never been truer. We not only understand strong content, we believe in it. We fuel your marketing initiatives with high quality content – an essential element to inbound marketing in today’s saturated digital space.
VisionPoint delivers expert content development for a variety of industries across marketing channels that include:
- Blog articles
- Social media messages
- Case studies
- Email campaigns
- White papers
- Landing pages
- Other traditional or digital marketing copywriting
We don’t settle for anything less than thoughtful and creative content strategy that is sensitive to your organization’s unique voice as well as your SEO efforts. Most importantly, though, we strive to make your content speak to, connect with and engage your audience.
We apply the best principles of traditional marketing to the dynamic world of email marketing. Our email marketing distribution and tracking systems are available to you on a self-service, full-service or hybrid-service basis. This means that whether you're just starting out in the email marketing world or you've been conducting email campaigns for years, we can set you up with tools to help you achieve success. We partner with HubSpot for full-service inbound marketing software, was well as other software providers to match your organization’s needs with the appropriate tools.
Our full-service management goes above and beyond what is normally considered to be full-service. We start out by working with you to develop an email marketing strategy. Then we ensure that you've got an accurate, pertinent distribution list (whether you build that internally or rent a targeted list). From there, we apply strong creative design to your templates, emails and landing pages and set about testing and distributing your program.
We also provide performance reports, trending analysis for all of your campaigns, ISP delivery monitoring, optimization recommendations and a full post-campaign follow-up report with an executive overview.
Integrated Marketing Programs
Our team develops marketing programs that achieve amazing results. We don’t recommend solutions because they are trending or because other organizations are doing it. Instead we craft deliberate marketing programs that will maximize your return on investment and drive your bottom line.
We don’t just launch these programs and hope for success. VisionPoint closes the loop by providing insightful and useful reporting as well as ongoing optimization. We use user testing, web analytics, social media measurement, A/B testing and other analytics tools to gauge the solvency of your message, and constantly update tactics as our efforts progress.
We lean on data-rich reports to show you which efforts and initiatives are worth the most to your business goals and which you should scale back. Armed with that information, we’re able to provide actionable steps that maximize your return on investment.
When all of your marketing channels are working together, they begin to build on and complement each other. What's the end result of this integration for your company? Greater results. And that’s what we’re all about.
Mobile Sites & Apps
Websites can be optimized for mobile devices through a variety of techniques. And regardless of the method your goals call for, VisionPoint Marketing turns that technology into a beautiful and functional communication platform for your organization.
A leader in mobile adaptation, VisionPoint offers our clients three categories of mobile treatments:
- Mobile Friendly - Mobile devices receive the same treatment as the desktop experience. The website is viewable on a desktop monitor and all mobile devices and mobile operating systems.
- Mobile Optimized – Mobile optimized websites provide a different user experience for smartphones (320px-720px wide), tablets (768px wide) and other screes. There are several ways to achieve this, but VisionPoint’s preferred method is Responsive Web Design (RWD). This approach suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. As users switch from their desktops and laptops to tablets to smartphones, your website automatically accommodates the devices’ resolution, image size and scripting abilities.
- Mobile Apps – When you want your users to have a highly interactive experience on your site, we offer two types of mobile applications. A mobile website application is a website that allows users to create, read, update and delete content in a website browser. Native mobile applications are available for users to download directly onto their devices. Coded in a specific programming language, such as Objective C for iOS and Java for Android operating systems, native mobile apps provide fast performance and a high degree of reliability. They also have access to a devices’ various features, such as: phone, gps, camera, offline storage, device information, bluetooth, gyroscope, accelerometer and NFC (near field communication) technology.
Here at VisionPoint we believe in the power of online advertising to deliver your message to your target audience. Using a variety of paid platforms, we focus on conversions, not just impressions or clicks. Our optimized PPC accounts are managed by Google AdWords and Google Analytics trained professionals.
Here are just a few of the online advertising services we manage to boost your audience response:
- A/B testing on landing pages and banner creative
- Landing page design and development
- Storyboard and develop copy for ad campaigns
- Media planning and placement
- Work hand in hand with your media buyer
- Work with online ad networks such as Platform-A, Yahoo!, Google, and ValueClick
- Social media pay per click advertising on Facebook and LinkedIn
- Work hand in hand with rich media providers such as PointRoll
We view all of the collateral we create as different tools that can be used to help achieve the same marketing goals. While we lead with online marketing services, our designers are accomplished print designers as well. We have vast experience in creating compelling print collateral, exhibit designs, environmental graphics, signage and other any other non-digital collateral you can imagine.
Armed with a firm understanding that designing for print is very different from designing for interactive or online media, we treat each medium appropriately through our thoughtful strategic approach. Our team possesses the ability to shine in both online and print design, led by a creative director who was trained in traditional design before evolving into an interactive design pioneer.
Search is the best way to drive targeted leads - already qualified by their search habits - to the appropriate pages on the web. VisionPoint develops a search strategy, unique to your organization’s goals, that ensures optimization through your URL and link structure, keyword targeting, navigation, metadata and other important considerations.
That strategy is integrated into the information architecture, content, design, programming that compose your website. We collaborate with you to develop a scalable strategy that will grow with your website and continues to advance your marketing efforts.
VisionPoint is a provider of responsible search engine optimization expertise and we only use search engine-sanctioned or “white hat” techniques. We have spent years honing our process into one that looks at the big picture and produces sustained, long-term results.
Social media is one of the most popular online buzzwords, but what exactly does it mean? What impact can it have on your business? The idea that there is a world of conversation happening about you that you're not a part of can make social media intimidating to some. But don't be scared that you're in the dark: VisionPoint is here to help.
Any marketing consultant who doesn’t use your strategic goals to develop a social media strategy is absolutely pulling you in the wrong direction. We only utilize the networks that will truly support your marketing goals. Whether it’s Twitter, Facebook, LinkedIn, Pinterest, Google Plus, Tumblr, or any of the myriad networks and blogging sites available, we have the experience to guide you to success.
A presence in the social space can have an incredible impact not only on your brand awareness, but also on your bottom line. Social conversations help to foster support for your organizations and can even provide valuable market research from your most loyal customers.
Strategy & Planning
We start by identifying your ultimate marketing goals and work from there to determine the strategies and tactics we will execute in order to achieve those goals. We also help you identify the metrics that used judge the effectiveness and worth of individual marketing initiatives against your goals. In this way, your specially tailored marketing plan will also come with reporting on its own worth.
VisionPoint measures the results of your marketing programs and provides ongoing advice for success. The flexible plans we design plan can touch on all the integrated initiatives needed to get the most out of your marketing dollar, while also providing details about time lines, budget and goals.
Website Design & Development
Our team understands all aspects of usability best practices, restraints and accessibility for modern web design. Our experienced creative designers stay up to speed on emerging technology and maintain a firm grasp on the latest design techniques. As a result, the sites we create incorporate the yin of design with the yang of development.