Diane Kuehn, president of VisionPoint Marketing, has announced that the firm has been named agency of record for eWayDirect, a leading provider of electronic messaging solutions. As agency of record, VisionPoint is responsible for developing and executing marketing strategies for eWayDirect’s direct sales and reseller channel, including product and company repositioning and building brand awareness. Other marketing activities include Web site design, development of marketing materials, trade show marketing, and expanding electronic marketing efforts.

“It is an honor to work with eWayDirect, a company who has unique and compelling products and services within the interactive marketing industry,” said Kuehn.

”We are pleased with our decision to chose VisionPoint Marketing to help us reposition the company and build brand awareness based on their experience within the e-messaging space, said Neil Rosen, CEO of eWayDirect.