Email Marketing
The Power of Three: the List, the Offer and the Creative for Successful Email Marketing
In direct mail marketing, a truism exists that says that a successful campaign always requires the right list, a strong offer, and outstanding copy and design. But while many companies adhere to this truism in their direct mail strategy, many seem to have forgotten it when it comes to email marketing. Unfortunately for them, given the massive competition for attention in email marketing, this truism is even more critical. It's vital to apply strategy to email marketing, such as growing opt-in lists, identifying the information that's most important to capture, and developing plans surrounding segmentation, frequency and data expansion, among other topics.
VisionPoint Marketing can help you apply the best principles of traditional direct marketing to the dynamic world of email marketing. Our email marketing distribution and tracking system is available to you on a self-service, full-service or hybrid-service basis. This means that whether you're just starting out in the email marketing world or you've been conducting email campaigns for years, we'll set you up with tools that will help you achieve success.
Our full-service management goes above and beyond what is normally considered to be full service. We start out by working with you to develop an email marketing strategy, then we ensure that you've got an accurate, pertinent distribution list (whether you build that internally or rent a targeted list). From there, we apply strong creative design to your templates, emails and landing pages, then set about testing and distributing your program. We also provide a 24-hour report and a full post-campaign follow-up report that includes executive overview and recommended adjustments for the next campaign, a trending analysis for all of your campaigns, ISP delivery monitoring and an executive overview.
Whether you're just starting out in the email marketing world or you've been conducting email campaigns for years, we'll set you up with tools that will help you achieve success.
So, in simple terms, what does all of this mean to you? An email marketing program that works. How's that for a truism that you can get on board with? To find out more about our approach to email marketing, contact us today. You can also swing by our blog to browse some of our articles regarding email marketing strategies and tactics.