Online Advertising

In Online Advertising, the Blink of an Eye Can Mean Everything

Snap your fingers twice. Besides annoying your coworkers, you've just learned something - that's roughly the amount of time you have to make an impression online. In those few seconds, you need to appeal and connect with your target audience, or else they're gone... maybe forever.

In the few seconds you have to make an impression online, you need to appeal and connect with your target audience, or else they're gone... maybe forever.

Owning those few seconds of time isn't easy, whether you're creating tiny banner ads or showy flash ads. It requires a solid campaign strategy, plenty of research, a powerful concept, exciting execution and a keen awareness of what is going to seize your audience's attention. On top of all that, you need the ability to track and report all metrics - from impressions to conversions - to test and tweak creative, messaging, media, timing, offer and landing pages - on on the fly.

Here are just a few of the online advertising services we deliver to boost your audience response:

• A/B testing on landing pages and banner creative
• Landing page design and development
• Media planning and placement
• Work hand in hand with your media buyer
• Work with online ad networks such as Platform-A, Yahoo!, Google, and ValueClick
• Work hand in hand with rich media providers such as PointRoll
• Storyboard and develop copy for ad campaigns

If that sounds like a lot to incorporate into a two-second payoff, well, that's because it is. Luckily for you, we've become experts on working in the speed of a blink. Our online advertising strategy ensures that we'll find the right places and the right frequency for your message - which reduces your conversion costs and makes your advertising dollar go farther. The result is that prospects will want to give you their information, which leads to the success you've been looking for. It could be the best few seconds you've ever spent.

When you're ready to learn more about our approach to online advertising, contact us. You can also check out our banner ad case study, our blog or read the latest topics relating to online marketing tips, trends and technologies.