Affordable Dentures

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What We Found

Affordable Care, Inc. and its consumer entity Affordable Dentures provide dental care services in 37 states. Partners for over 10 years, VisionPoint has become the sole web marketing partner for both divisions.

What We Did

First, VisionPoint began with the Affordable Dentures consumer website. Through an extensive strategy phase, VisionPoint uncovered the target audiences for the site, researched other companies in the highly competitive industry of dentures and spoke with several internal stakeholders. Additionally, VisionPoint conducted extensive keyword research as the new site was to be optimized heavily for search engines in order to gain optimal placement in search engine rankings for targeted keywords.

The site was developed on ExpressionEngine, a content management system (CMS), to allow the client to easily maintain and update the site’s content following launch. As the company continues to expand, opening several new practices each year, a page on the site can be created a the click of the mouse and updated with relevant details within minutes by the client.