Campbell University College of Pharmacy and Health Sciences

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What We Found

The existing Campbell University College of Pharmacy and Health Sciences (CPHS) website was outdated, unorganized, difficult to manage and hardly ever updated. A highly competitive program offering a wide array of degrees and options for their students, CPHS had a challenge: how to present this information in the most clear and straightforward way to such a wide and varied audience.

What We Did

Despite our familiarity with the Campbell brand, it was important for us to have a formal strategy phase with CPHS to discuss their goals, differentiators, target audiences, needs, program highlights and struggles.

VisionPoint finalized a strategy that was applied across the information architecture, design, content production and development phases of this project. In keeping in similar style with the main university website branding, the new CPHS website reflects the values of the University as well as the intricacies and individualisim of the College. It’s also built on an easy to update content management system enabling the College to publish fresh content, make edits and add news and events entries for years to come.