Carolinas Minority Supplier Development Council

What We Found

A membership organization composed of major corporations, financial institutions, government agencies, and universities, Carolina’s Minority Supplier Development Council (CMSDC) is charged with expanding business opportunities for Minority Business Enterprises across North and South Carolina. An active organization with a critical cause, CMSDC needed a vehicle to communicate the organization’s mission and achievements.

Their organization is impressive and the cause is huge. Yet for an organization with such vast responsibilities, its website was lacking. The design looked passé and users were confused by what the organization stood for and where to go for information, resources and help.

What We Did

A certified minority and woman-owned business (and proud member of CMSDC), VisionPoint built the organization’s web presence spotlighting key events, sponsorship information and success stories. The website has become the primary branding vehicle for the Council and serves as the communication hub for sponsored events, activities and outreach.