Kits for Kids

What We Found

Kits for Kids is a start-up founded by then 16-year-old entrepreneur Connor. Selling science kits at affordable prices, Connor and his family came to VisionPoint Marketing in need of a logo, packaging design and a website. Although the company had remained afloat since its founding in 2004, sales were waning and as overseas competitors flooded the market, Kits for Kids needed to make an investment in order to stay relevant.

What We Did

We created a fun and playful logo for Connor that spoke to his main differentiators: he's a real kid that understands the wants and needs of other kids. Next, we worked with Connor to develop packaging labels for his four science kits to be distributed across the country through online orders, trade shows and in classroom demonstrations.

Finally, we created a website for Connor to tell his story, blog about his experience and, most importantly, sell his products. Complete with an online store, the website is Conner’s triumphant foray into e-commerce and a bold entrepreneurial future!