North Carolina Academy of Physician Assistants

What We Found

A well-established organization with deep community roots, North Carolina Academy of Physician Assistants (NCAPA) suffered from a brand perception that was almost as old as its 35 year heritage. As competition for training physicians increased, NCAPA needed to upgrade and modernize its image.

What We Did

After conducting research into the organization and its constituents, establishing goals for the branding project and developing brand attributes, our designers explored multiple concepts for the new brand. Ultimately, by incorporating the Rod of Asclepius with the iconic North Carolina lighthouse at Cape Hatteras, we delivered a mark that celebrates NCAPA's past while ushering the organization into a bright future.