The Greater Raleigh Chamber of Commerce

What we found

The Greater Raleigh Chamber of Commerce is tasked with helping to sustain and develop the area's thriving economy, while also assisting in the enhancement of the community's quality of life. In order to better achieve that mission, and to create a communication hub for business and member outreach, the Chamber needed a capable marketing partner with a stake in the community.

What We Did

VisionPoint provided research, strategy, information architecture and visual design for the Chamber's website, focusing on the Chamber's 200-plus programs and events held every year for members. Working with Raleigh Chamber staff and content editors, we recommended and implemented a content management system that would meet their immediate needs while scaling with the Chamber as it grows.

And as Raleigh continues to attract new businesses and pile on the accolades--including best city in America according to Business Week--we’d say the Chamber is doing a fine  and is well-positioned for continued growth.