Regional Transportation Alliance

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What we found

Established by a consortium of Chambers of Commerce including Greater Raleigh, Cary and Chapel Hill, the Regional Transportation Alliance (RTA) is charged with a complex mission: to improve transportation and related policy in North Carolina's 'Triangle' area and connected corridors. Catering to stakeholders from across the region in a variety of industries and public sectors, RTA approached VisionPoint Marketing to design and develop a web presence that would communicate its mission.

What we did

Beginning with an internal launch, our team helped the the RTA’s board of directors transform their web communication goals into actionable initiatives. We then executed over four main phases: strategy, information architecture and design and development. Since launch, the site has become RTA’s primary hub for member outreach and communication and - thanks in part to VisionPoint's contribution - now boasts a proud membership of over 100 leading businesses and 23 chambers.