The Hamner Institutes for Health Sciences

What we found

CIIT, a world-renowned research institute located in North Carolina's famous Research Triangle Park, approached VisionPoint Marketing with a unique challenge. They needed help realizing their vision of a 65-acre collaborative campus that brings together research institutions, federal agencies and private-sector pharmaceutical companies to develop new and safe medicines.

This new venture deserved a new name: The Hamner Institutes for Health Sciences.

What we did

A flexible brand strategy was implemented, including a positioning statement, tagline, brand attributes, logo design, printed collateral, signage, environmental graphics, and website design and development.

In 2010, The Hamner reconnected with VisionPoint to bring their static HTML website onto a content management system (CMS) to streamline their publishing process, introduce additional functionality and refresh the look and feel of the site.