Web Marketing Case Studies
We pride ourselves on being more than your average marketing firm --we truly see ourselves as our clients' business partners, as you'll see when you read our client stories.
At VisionPoint Marketing, we pride ourselves on being more than your average marketing firm—we truly see ourselves as our clients' business partners. But you've undoubtedly heard that pitch from a number of agencies, which is why we share a few of our clients’ stories and the work that we've planned and executed for them here.
In some cases , the client came to us with a specific problem—"Our website needs to be redesigned because it's not working," for example. But many times, the deeper we delved into their unique situation, we found that there were other issues at work. No matter what the unique challenge your company might be facing, we'll work with you to identify the right way to go about resolving it.
That's why our strategic approach that incorporates thinking, creating and measuring; serves us so well. Instead of leaping into a project and making major changes that might not even be needed, we consider all aspects of the project—goals, planning, marketing, design and technology, among others. Be sure to read these case studies to learn more about what our approach looks like in practice. Then, contact us to learn more about how we can achieve similar success for your company.
The University of North Carolina at Greensboro (UNC-G), founded over a century ago, is one of 16 public institutions in the University of North Carolina system.
UNC-G’s roots are firmly planted in traditional education, yet it recognized early on that distance education was taking hold and becoming an increasingly popular alternative.
CIIT, a world-renowned research institute located in the Research Triangle Park, approached VisionPoint Marketing with the challenge of putting shape to their vision of a sixty-five acre collaborative campus that brings together local universities, federal agencies, and pharmaceutical companies to develop new and safe medicines. Having not been through anything like this before, they were unsure of how to proceed and what to do so they were looking for a trusted partner to help guide them.
Being the youngest of three might be okay for close-knit families, but it can put you at a distinct disadvantage when you’re the youngest and least established of the top three MBA programs in a very competitive region. NC State’s young MBA program holds a unique position in the marketplace as the ‘real MBA’ in that students work with real clients - such as IBM and GlaxoSmithKline - on real projects, with real results.
The NC State Jenkins MBA program realized the importance of social media, especially in today’s higher education marketing efforts but was struggling to utilize it in an effective way. The program reached out to VisionPoint for help developing strategic social media resources for its current and prospective students that would propel the program forward while driving more leads for qualified and interested applicants.
The NC State Jenkins MBA program reached out to VisionPoint seeking a website redesign during a time of year when prospective students were actively searching and applying for MBA programs. During early research efforts, VisionPoint had already uncovered that the programs’ top goal was to increase enrollment, therefore missing this window of opportunity to reach prospective students could not be justified. An interim solution was needed that would increase the number of students seeking enrollment in the Jenkins MBA program while the strategy and design phases of the website were being conducted.
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