Web Marketing Case Studies

We pride ourselves on being more than your average marketing firm --we truly see ourselves as our clients' business partners, as you'll see when you read our client stories.

At VisionPoint Marketing, we pride ourselves on being more than your average marketing firm—we truly see ourselves as our clients' business partners. But you've undoubtedly heard that pitch from a number of agencies, which is why we share a few of our clients’ stories and the work that we've planned and executed for them here.

In some cases , the client came to us with a specific problem—"Our website needs to be redesigned because it's not working," for example. But many times, the deeper we delved into their unique situation, we found that there were other issues at work. No matter what the unique challenge your company might be facing, we'll work with you to identify the right way to go about resolving it.

That's why our strategic approach that incorporates thinking, creating and measuring; serves us so well. Instead of leaping into a project and making major changes that might not even be needed, we consider all aspects of the project—goals, planning, marketing, design and technology, among others. Be sure to read these case studies to learn more about what our approach looks like in practice. Then, contact us to learn more about how we can achieve similar success for your company.

Faced with a website that was difficult, if not impossible, to navigate and that continually generated office phone calls regarding where content was located, the NC State Jenkins MBA program reached out to VisionPoint seeking a website redesign. Their existing website presented dry, ‘just the facts’ content and uninspired design, and did not speak to the unique qualities of the Jenkins MBA program.

Paladin and Associates is a Raleigh-based executive team that works with companies to eliminate roadblocks to success through an insightful understanding of changing business dynamics and operational requirements. Faced with the unwieldy combination of a high quality output and a low-traffic website, Paladin turned to VisionPoint Marketing to generate more qualified leads, expand its brand image on a national level, position the company’s expertise and differentiate the firm from itscompetitors.

Affordable Care, Inc., a healthcare practice management company that provides services in 29  states while continuing to grow, needed to expand its reach in search results pages for the key  term “dental implants.” To successfully meet the challenges for this highly competitive search term, Affordable Dentures chose to partner with VisionPoint Marketing to deliver effective paid search  results. The term “dental implants” represented a core service offering and although the company was an industry leader for the key term “dentures,” it was losing out on customers who were  performing searches for the newer dental implants being offered in the industry and finding only competitor websites in the search results.

A national decline of interest in family medicine among medical students, caused Duke Family Medicine Residency Program to close its doors to new recruits for over a year while the University reconsidered its approach. When the decision was made to continue the program, Duke was faced with less than three months to re-launch the program at the nation’s largest  annual conference. In addition, they were still facing fierce competition due to the shrinking pool  of potential family medicine residents.

Not many people really knew what Nomaco did. On the one hand, they make products out  of foam that serve a number of diverse industries from construction to packaging to aquatic  leisure and beyond.

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