Date
Jun 03
Tagged with Content Strategy
Date
Nov 21
VisionPoint Marketing attended the Internet Summit last week at Raleigh's Convention Center. Our team split, sending a represenative to each of the five pre-conference intensives: beginner/intermediate social media, advanced social media, analytics, search engine optimization/search engine marketing and design/usability. So what did we learn and why does it matter to our clients?
Date
Mar 12
Your content is ultimately what drives traffic to your website. It’s why people visit your site in the first place. They want to know what’s going on at your institution, or have a particular question they want answered. Anybody can type up a quick blog post about what’s happening in your department or institution, but if you’re trying to differentiate yourself from competitors, the trick is to figure out how to make people care about what you’ve produced.
There are whole books that address this sort of thing, but here are just a few tips to consider when trying to spice up your content.
