Date
Feb 09
We’ve found ourselves with a number of large branding projects over the past year, and I’ve found myself digging through my aging, yet more-relevant-than-ever library of design books.
As I look for inspiration and direction in the thought processes and works of masters like Armin Hofmann, Saul Bass, Ivan Chermayeff, Milton Glaser, Lou Dorfsman, Seymor Chwast, and so on, I notice that I keep coming back to the straight-forward, no bullsh*t, and remarkably elegant writing of Paul Rand.
