Date
Apr 07
The NY Times (with a new design that our Senior Designer David Millsaps describes as very Web 2.0) has been running some interesting articles about user generated advertising and marketing – including the use of mash ups.
Tagged with Online Marketing
Date
Jun 20
There are three major search engines that use three distinct algorithms to provide searchers with the most relevant results available. MSN, Yahoo, and Google each place different values on factors in determining the relevance of a site and its keywords. The following is a brief list of the most important factors that each search engine takes into consideration when determining rankings.
Date
Jan 25
If you are new to paid search marketing, Google AdWords is the best place to start. The interface is the easiest and most robust system I have used, and Google has over 60% share of the search market. Here are a few reasons to make your first paid search advertising experience a positive one.
Date
Feb 02
Dashboards are great because they give you the ability to get a quick overview of your marketing program’s performance. This week, Google added a new feature to their AdWords dashboard which allows you to focus on the most important performance metrics to your paid search campaign.
Date
Feb 26
Last week Google AdWords made improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that are displayed on Google search. AdWords also added a column that shows advertisers their minimum bid for all keywords and rates the quality as Great, OK, or Poor.
