Date
Jan 25
If you are new to paid search marketing, Google AdWords is the best place to start. The interface is the easiest and most robust system I have used, and Google has over 60% share of the search market. Here are a few reasons to make your first paid search advertising experience a positive one.
Date
Feb 02
Dashboards are great because they give you the ability to get a quick overview of your marketing program’s performance. This week, Google added a new feature to their AdWords dashboard which allows you to focus on the most important performance metrics to your paid search campaign.
Date
Feb 26
Last week Google AdWords made improvements to the Quality Score algorithm that sets minimum bids for keywords in order to improve the quality of ads that are displayed on Google search. AdWords also added a column that shows advertisers their minimum bid for all keywords and rates the quality as Great, OK, or Poor.
Date
Apr 01
Often times an information session is a pivotal opportunity for a university to provide more information about a program and the details of the application process while creating an open forum for interested applicants to speak directly with faculty, current students and alum. Driving interested candidates to register for this type of information session can often be a struggle for universities, but marketing these information sessions online have proven to be quite successful.
advertising 4 adwords 4 content strategy 6 culture 7 facebook 9 google 14 graphic design 7 higher education 22 inspiration 11 intern 4 internship 5 marketing 19 mba 8 mba education 10 online marketing 34 paid search 4 process 16 public relations 4 raleigh 8 seo 15 social media 31 social media marketing 6 strategy 30 team 7 twitter 14
VisionPoint Marketing provides strategic consulting, development, and execution of online marketing solutions for mid-sized organizations. Recognized as a leader in integrated marketing programs, VisionPoint Marketing specializes in web design, search marketing, branding, social networking, email marketing , and ongoing reporting and recommendations.
05.22 2:24 pm
@threepost Nice job on the videos today. Nice to see an innovative approach. Any chance we get to have a copy of ours?
05.22 2:14 pm
Much obliged! Couldn't do it without great clients, ya know :) RT @chinafunds: @vispoint @raleighchamber @dianeyoshi Well done!
