Tagged with Process

A phased website is a great way to get what you need fast and then enhance your marketing or communication program over time. Using analytics and other measurement - you can adapt to the needs of your site's users as well as your shifting business needs. Personally, I am a student of Charles and Ray Eames- the design visionaries that helped shape the aesthetics of America during the middle of the 20th century.  Reading about their work and how their studio functioned- has inspired my own work and methods for tackling it.

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The challenges we experienced here were primarily driven by the recession and although we had officially been in the recession long before 2009 began, VisionPoint Marketing didn't feel the pinch until January. With state budget freezes across the country, many of our higher education clients were in limbo through the spring months. And as we all know, every sector of our economy was adversely affected in one way or another which led to cut backs and spending freezes across all the industries that our clients work in.

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Left: Tom Sachs - Do it Yourself Survival Kit

On Fridays this semester, I am helping my old friend and mentor Pat Fitzgerald at the College of Design at NC State teach an advanced multimedia class.  My role is 'visiting artist,'  where I talk about what it's like to work in a professional creative capacity and work with the students to learn Flash Actionscript and how it can work for them. The students are very bright, a mix of undergraduate and graduate design and humanities students who, for the most part, don't have experience in programming.

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Everyone is in a leadership position and has the abiliy to influence others. The Five Levels of Leadership by best-selling author and leadership expert, John C. Maxwell, will be released this fall. He shared his philosophy, from which everyone may benefit,  at this year's Chick-fil-A Leadercast®.

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Social media may be a phenomenon, but marketing professionals agree it’s not a fad. It’s here to stay and businesses must include social media as a key component in their integrated marketing plans.  However, there’s confusion about where social media falls in the integrated marketing plan.  Social media has been referred to and even simultaneously as a strategy, a tactic or tool and a channel. What is it and does it matter?

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