Tagged with process

A phased website is a great way to get what you need fast and then enhance your marketing or communication program over time. Using analytics and other measurement - you can adapt to the needs of your site's users as well as your shifting business needs. Personally, I am a student of Charles and Ray Eames- the design visionaries that helped shape the aesthetics of America during the middle of the 20th century.  Reading about their work and how their studio functioned- has inspired my own work and methods for tackling it.

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The challenges we experienced here were primarily driven by the recession and although we had officially been in the recession long before 2009 began, VisionPoint Marketing didn't feel the pinch until January. With state budget freezes across the country, many of our higher education clients were in limbo through the spring months. And as we all know, every sector of our economy was adversely affected in one way or another which led to cut backs and spending freezes across all the industries that our clients work in.

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