Tagged with Public Relations

This introduces what is the first of four blogs, showcases an example of an award-winning blog series, and discusses the differences between marketing, public relations (PR) and advertising, terms which are often confused and used interchangeably. Yes, they are related. However, there are specifc and clearly defined distinctions between marketing, PR and advertising. The three blogs will follow this introduction. One will be published each week on Thursday mornings for the next three weeks.

read more >>

Part one of a three-part series that showcases an example of an award-winning blog, describing the distinctions between marketing, public relations and advertising, terms which are frequently confused. This week's post offers a deeper understanding  to the question: What is Marketing Anyway?

read more >>

Marketing, public relations and advertising are often confused terms. This blog, the second in a series, helps readers learn the distinctions between these terms, with a closer look into what PR is and what PR is not.

read more >>

The final in a three-part series originally written for Handshake 2.0, this week's blog defines advertising and highlights its differences if compared to marketing or public relations.. Each has its own strengths and certainly complement each other when ecompassed into integrated startegic marketing plans that serve the client's goals and objectives. VisionPoint focuses on marketing, but often includes advertising and PR in the mix.

read more >>