Tagged with Social Media Marketing

Yesterday at Facebook’s f8 conference Mark Zuckerberg talked about the new direction that Facebook will be taking. The announcements revolve primarily around data portability and security.

First, let me give you a quick explanation of data portability. When you create a Facebook profile, you give your name, gender, email, phone number, location, interests and a host of other data points that fill out your demographic and psychographic profile. Secondly, as you participate in Facebook, someone may leave a link about the new Windows 7 phone that you may like, so you click the “like” button. That interaction is also saved as a part of your personal data.

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Hooray! You've joined social media, you have a smart phone and your social media apps. You look at the numbers and see that 40 bajillion people are on Twitter and 100 gazillion are on Facebook. You order your web design firm or your fun-loving social media marketing manager to set up some profiles and start "getting in on the conversation". 

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Twitter's just launched Blackbird Pie. This cool service will allow you to take a unique Twitter URL and generate some very cool code to embed in your blog. One of the cool things about this is that if you're quoted via a Twitter source on another blog, your Twitter name will be linked to via a very clean, very SEO friendly link. 

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Marketing allows for customers to interact with brands, and social media has provided a two-way street for brands to reinvent themselves and provide higher customer service to its clients.

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Social media may be a phenomenon, but marketing professionals agree it’s not a fad. It’s here to stay and businesses must include social media as a key component in their integrated marketing plans.  However, there’s confusion about where social media falls in the integrated marketing plan.  Social media has been referred to and even simultaneously as a strategy, a tactic or tool and a channel. What is it and does it matter?

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