Tagged with Strategy

Google Trends is a new product from Google Labs that can be a very helpful tool for marketing departments and internet entrepreneurs alike. The tool allows you to enter any search term and it returns search statistics over time for that term. Much like technorati will return statistics for what individuals are blogging about, Google Trends allows you to harness the collective trends for Google’s millions of users.

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Here is an interesting Interview with Donna Tocci, the Manager of Public Relations for Kryponite during the Bic lock picking incident. Dave Taylor doesn’t throw her any hard balls and they may have been aware that the info on their locks was online – but their response certainly was not strong enough – regardless of whether blogs broke the story.

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Making Money is a discussion lead by the infamous Doc Searls on the economics of blogging. The back and forth that is heard in this piece is very interesting. Dave Winer pipes in and a few other famous bloggers. I think the most relevant piece is focus. Monetizing a blog requires you to have a sharp focus on a specific topic. This encourages your audience to pay attention and your contextual ads to be more relevant.

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YouTube, a subject of much conversation on the net these days, has huge potential with a vague business model. If net business is all about attention then YouTube is currently threatening everyone. While it is still burning through cash and hasn’t found the magic of profitability it has our eyes and ears and holds them longer than most sites out there.

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Recently, I’ve been thinking quite a bit about networking and relationships. Someone recommended the book “Never Eat Alone” by Keith Ferrazzi so I picked it up and began reading it a couple of weeks ago.

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