Date
May 02
Part one of a three-part series that showcases an example of an award-winning blog, describing the distinctions between marketing, public relations and advertising, terms which are frequently confused. This week's post offers a deeper understanding to the question: What is Marketing Anyway?
Date
May 10
Marketing, public relations and advertising are often confused terms. This blog, the second in a series, helps readers learn the distinctions between these terms, with a closer look into what PR is and what PR is not.
Date
May 17
The final in a three-part series originally written for Handshake 2.0, this week's blog defines advertising and highlights its differences if compared to marketing or public relations.. Each has its own strengths and certainly complement each other when ecompassed into integrated startegic marketing plans that serve the client's goals and objectives. VisionPoint focuses on marketing, but often includes advertising and PR in the mix.
Date
Jul 05
Social media may be a phenomenon, but marketing professionals agree it’s not a fad. It’s here to stay and businesses must include social media as a key component in their integrated marketing plans. However, there’s confusion about where social media falls in the integrated marketing plan. Social media has been referred to and even simultaneously as a strategy, a tactic or tool and a channel. What is it and does it matter?
advertising 4 adwords 4 content strategy 6 culture 7 facebook 9 google 14 graphic design 7 higher education 22 inspiration 11 intern 4 internship 5 marketing 19 mba 8 mba education 10 online marketing 34 paid search 4 process 16 public relations 4 raleigh 8 seo 15 social media 31 social media marketing 6 strategy 30 team 7 twitter 14
VisionPoint Marketing provides strategic consulting, development, and execution of online marketing solutions for mid-sized organizations. Recognized as a leader in integrated marketing programs, VisionPoint Marketing specializes in web design, search marketing, branding, social networking, email marketing , and ongoing reporting and recommendations.
05.22 2:24 pm
@threepost Nice job on the videos today. Nice to see an innovative approach. Any chance we get to have a copy of ours?
05.22 2:14 pm
Much obliged! Couldn't do it without great clients, ya know :) RT @chinafunds: @vispoint @raleighchamber @dianeyoshi Well done!
