Tagged with Youtube

YouTube, a subject of much conversation on the net these days, has huge potential with a vague business model. If net business is all about attention then YouTube is currently threatening everyone. While it is still burning through cash and hasn’t found the magic of profitability it has our eyes and ears and holds them longer than most sites out there.

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There was once a time when you had to be an actor, singer or some other form of superstar to claim fame and notoriety, but with social media on the rise it seems people can now obtain public recognition for simply injecting themselves into the Internet. Websites such as YouTube, Facebook and MySpace have all had their share in helping launch regular people into the world of spotlight and public discussion.

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As the Internet and other new technology becomes more and more firmly entrenched in our culture we find ourselves in an increasingly new and exciting media environment. The backbone of our changing media world is, of course, what we call “Social Media.”

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It’s a no-brainer. Social media has to be a part of your institution’s marketing strategy. By now, you surely have some sort of presence on FaceBook, Twitter, LinkedIn and maybe even a blog and a Pinterest account.

But now what? How do you effectively communicate with this stuff? How do you create a dialogue with those you’re trying to connect with? What are the rules (or at least guidelines) for this brave new world?

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